Nathalie Garrido
is a graphic designer with illustrative design rooted in inclusivity and purpose.WORK
Appreciate Publication
Atlanta Community Food Bank Branding
Littlest Pet Shop Packaging
Matcha Bloom UX/UI
CAPSTONE SPRING 2026
Appreciate Publication
Atlanta Community Food Bank Branding
Littlest Pet Shop Packaging
Matcha Bloom UX/UI
CAPSTONE SPRING 2026
CONTACT ME,
lets be a part of eachothers stories.Senior Capstone
Publication, Branding, Installation
Artist Bio:
Nathalie Garrido is a Mexican-American graphic designer based in her birthplace of Atlanta, GA. She earned her BFA in graphic design in spring of 2026. She began her design journey during her teenage years in which she was a part of West Hall Highschool’s print shop as a designer and assistant. She incorporates her illustrations to create engaging and inclusive designs that transcends languages and cultures. Through internships and academic projects, she has developed a strong foundation in collaborative design processes and creative problem-solving to create works that are meaningful. Nathalie aims to continue growing as a designer while creating visually compelling works that connect with diverse audiences and interests.
For this exhibition, I explore the effects of the digitization of media through subscriptions and its effects on consumers and artists. With a major increase in the adoption of subscription models for businesses, specifically over 435% from the years of 2012 to 2022 according to Zuora’s Subscription Economy Index, the way we consume media, specifically music has changed drastically. Growing up in the early 2000’s allowed me to listen to music on CDs and experience a more tactile and personal experience when listening. Now we have sacrificed these experiences in order to have the convenience of portability and endless access at our fingertips through our screens by paying a monthly fee. This fee has resulted in a fatigue among consumers, a negative impact on artists’ profits, and a skewed line between ownership and access when consuming media.
In order to cover these topics, I decided to create a fictitious subscription brand called Press Zero, that brings its subscribers monthly print goods right to their door. These goods revolve about various monthly topics happening globally, for this month, it was subscription fatigue through the lens of the music industry. I wanted to use print media because it is or at least should be free of manipulation from the hands of companies, unlike a cloud-based system. Companies are able to control what we see and for how much, so I wanted this in a physical format to help the viewer see what is truly going on. It materializes this control a company can have like in a streaming music app, but instead I withheld information throughout the print goods of tier two. I decided to have two subscription boxes, tier one and tier two. I decided on researching the music industry specifically because of my own personal interests and I know it would be a way to reach a broader audience since many people are forced to use streaming services to listen to music.
As for my boxes, tier one has the full zine highlighting all pictures and statistics revolving how this fatigue came to be among consumers and how it affects the music industry. Whereas tier two, some of the spreads are blacked out or words are missing with pieces of vellum throughout the spread expressing the need to upgrade to tier one in order to get the full scope of information. I decided to use vellum due to it being transparent and its irony with it being used for a company trying to bring awareness to this issue, yet they are culprits themselves. As for my binding method, I used prong fasteners which allows you to take apart the zines and exchange the incomplete spreads after purchasing the higher tier with the complete spreads. I decided to use blue and pink as my main colors for the brand since I think they contrast well together along with their psychological meanings. Blue meaning trust and often used by big companies as well as pink meaning compassion and exclusivity. I also wanted to use bright colors that mix well in order to encourage the viewer to want to keep seeing more and want to pay for more for the complete spreads. My designs consist of a lot of overlaying of texts and images in order to represent this chaotic fatigue that one can experience when living in this age of subscriptions. I was inspired by the grunge aesthetics of the 90’s in which print media was at its highest use and that represents rebellion and social commentary, which is what my project entails.
Subscription Boxes
12.5in x 9in x 2in
Cardboard
Fatigue, Tier Two Poster
Digital Poster , Cardstock
2ftx3ft
Digital Poster, Cardstock
2ftx3ft
Catalog 7in x 9in, Cardstock
Postcard 5in x 7 in, Cardstock
Bookmark 2 in x 7 in, Cardstock